Kalimullah's CV
Kalimullah
Social Media Marketing Specialist • Meta-Certified • Meta/TikTok/LinkedIn Ads Expert
Profile summary
Versatile Social Media Marketing Specialist with 20 years across 4 organizations, specializing in Meta Ads, campaign architecture, and audience targeting. Experienced in executing end-to-end campaigns from audience research to budget management, alongside developing content strategies and personal content frameworks for multiple industries. Certified as a Meta Certified Social Media Marketing Specialist and Meta Blueprint optimization professional. Committed to applying strategic digital marketing expertise across multi-platform publishing, community management, and brand voice development.
Career highlights
Campaign Execution: Ran Meta Ads campaigns end-to-end from audience research and creative to budget management across multiple industries.
Content Strategy: Developed a personal content framework using a hook, gap, insight, and CTA structure adopted for multiple client strategies.
Professional Credentials: Earned multiple professional credentials including Meta Certified Social Media Marketing Specialist and Meta Blueprint optimization.
Key skills
Professional experience
Directs a portfolio of active social media pages spanning distinct brand voices across multiple platforms. Oversees the complete content lifecycle from strategy and copywriting to visual direction and analytics review, alongside internal sub-pages for team culture and sales enablement.
- Runs Meta Ads campaigns end-to-end from audience research and creative to budget management and lead delivery for real estate, supplements, and service brands.
- Produced a multi-phase launch roadmap and branded strategy deck for Niwayra luxury boutique brand, aligned through the year 2026.
- Built a daily news monitoring briefing tool for the team, pulling from Dawn, Tribune, and Brecorder across real estate, economy, and current affairs.
- Maintained zero policy violations across all active Meta Ads accounts despite working in regulated categories like real estate and health supplements.
Shapes personal brand presence as a live case study of organic growth on LinkedIn, directing strategic authority directly to prospects. Publishes posts on paid strategy, brand building, and content psychology that generate inbound client inquiries while maintaining recognition as a LinkedIn Top Voice in Social Media Marketing.
- Developed a personal content framework using a hook, gap, insight, and CTA structure that was adopted for multiple client LinkedIn strategies.
Consults across real estate, e-commerce, healthcare, and SaaS sectors, directing GoHighLevel projects and building business operating systems while resolving account restrictions.
- Delivered full Meta Ads strategy and execution for clients across real estate, e-commerce, healthcare, and SaaS, consistently hitting lead volume and ROAS targets.
- Engineered AI image prompts using Midjourney, DALL-E, and Leonardo AI for real estate amenity visuals, maintaining style consistency, architectural accuracy, and aspect ratio control (9:16) across full batches, and produced AI video content using Runway ML and Kling AI for social campaigns.
Shaped the social media presence and multi-channel content strategies across international real estate, e-commerce, healthcare, and technology clients. Directed audience targeting, brand identity development, and localized digital campaigns for global markets.
- Developed targeting strategy for overseas Pakistanis in the US, Canada, and Dubai, driving international property inquiries for Zak City Real Estate.
- Scaled e-commerce sales through Meta Ads combined with organic content on Instagram and Facebook for GreyMart.pk.
- Executed a full-funnel social media campaign for a digital product launch, managing awareness through conversion phases.
Education
Computer Science | CS background provides a strong technical foundation - applied directly to data-driven campaign management, AI tool usage, automation systems, and analytical thinking in social media strategy.